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Public Relations

Messaging, announcements, and stakeholder communications for Team2180.

Owner & review​

  • Owner: PR/Comms Lead
  • Last Updated: 2025-11-27
  • Review Cadence: Pre-season and before each event

What to capture​

  • Press/announcement process and approval flow (who drafts, who approves, timelines)
  • Key messages, positioning, and audience guidelines (internal/external)
  • Templates for posts, updates, and crisis communications

Standards​

  • Channels: list official channels (website, social, email, Slack/Discord) and owners.
  • Approval: define approvers for public posts and announcements; include legal/school approvals if needed.
  • Cadence: define posting cadence (weekly, event-based); include event comms timelines.
  • Crisis comms: point of contact, approval chain, and initial holding statement template.

Templates​

  • Launch/update post template (problem/solution/status/CTA).
  • Event recap template (what, results, thanks, next steps).
  • Crisis holding statement (acknowledge, action, next update time).

Data to track​

  • Channel performance (reach/engagement), response times for inquiries, on-time rate for announcements.

Next steps​

  • List current channels, owners, and cadence.
  • Add links to living message docs (key messages, FAQs).
  • Add approval matrix (draft → review → publish) with roles/names.